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<Research>CMS: LI AUTO-W (02015.HK) L6 Launch Broadens Family SUV Base
Recommend 5 Positive 7 Negative 5 |
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LI AUTO-W (02015.HK)'s Li L6 is officially launched, and the final price is in line with the range of the Company's previous guideline of RMB250,000 to RMB300,000, CMS released a research report saying. However, the subsidies, including direct price + optional equipment + charging pile installation, reach up to RMB20,000, which is a bit strong. The selling price of Li L6 is RMB52,000 lower than that of Li L7, with similar configuration, and RMB30,000 to RMB35,000 lower than that of Aito M7. Considering the subsidies, the actual price/ performance ratio is obvious. Compared with the previous MEGA and the new L series, the pricing strategy of L6 is more in line with the market demand, and the boosting effect on sales volume will be more noticeable. It is expected that Li L6 will attract more young and small family users, and broaden its family SUV base by expanding its target user group. Therefore, CMS kept its target price at $191 on LI AUTO-W's H-shares, with rating kept at Overweight. AAStocks Financial News |
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