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<Research>G Sachs: XIAOMI-W (01810.HK) Continues to Advance Premiumization Strategy; Rating Buy
Recommend
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Positive
46
Negative
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Goldman Sachs released a research report saying that it recently participated in XIAOMI-W (01810.HK)'s Launch Winter 2025 event, where the Group launched the latest 17 Ultra smartphone series, enriching its product line, and reflecting its ongoing advancement in high-end strategy.

It is expected that, entering 2026, high-end strategy will remain XIAOMI-W's primary task. XIAOMI-W is believed to further penetrate the market in China with price points above RMB6,000 and accelerate the development of overseas high-end product markets.

Related NewsCiti: XIAOMI-W (01810.HK) High-end Phone Continues to Provide Better Cost Structure Than Mid-/ Low-end Phones; Rating Kept at Buy
A solid balance sheet, strong ecosystem integration capabilities and cost advantages due to in-depth involvement in the supply chain will enhance its competitiveness in the EV sector, Goldman Sachs added. Therefore, the broker rated XIAOMI-W at Buy, with a target price of $53.5.
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