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<Research>HTSC: POP MART Shr Buyback Shows Growth Confidence, Products Continue to Be Surprisingly Innovative; Rating Kept at Buy
Recommend
12
Positive
31
Negative
10
POP MART (09992.HK) recently initiated a share buyback, repurchasing a total of 1.9 million shares on 19 and 21 January, with a buyback amount of $310 million, according to Huatai Securities' research report.

The amount and number of shares in this round of buyback exceeded previous levels, demonstrating the Company's confidence in its growth prospects.

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The broker was optimistic about the Company's acceleration in diversifying and balancing its IP structure this year, with faster implementation of business format like theme parks, animation content, desserts and accessories, cultivating new growth points and strengthening emotional connections with IPs to alleviate market concerns about fashion risks.

Considering the Company's high barrier in platformization and continuous expansion of IP and business diversification, Huatai Securities maintained the Company's 2026 target PE ratio at 27x and a target price of $410, and kept rating at Buy, with continuously strong recommendation.
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